# WAB Strategic Canonical page: https://wabstrategic.com/ WAB Strategic combines political consulting, advocacy, data analytics, peer-to-peer texting, and calling technology. Led by Shannon Burns and Jesse Kamzol. AN AMERICAN CONSULTANCY / WAB STRATEGIC # Old-school trust. Next-generation advantage. Relationships built over decades. Technology built for what comes next. Political strategy that brings them together. The meaning behind the initials. The standard behind the work. 01 / WHISKEY THE RELATIONSHIP ![Black-and-white portrait of William A. Burns](https://wabstrategic.com/william-a-burns.jpg) WILLIAM A. BURNS 1910–1988 ## A handshake still means something. There was a time when the most important business happened across a table. A conversation. A handshake. Your word. Whiskey is that spirit of personal trust found in that smoky backroom in that wood-paneled office where so many deals were done. We bring enduring relationships and direct accountability together with advanced data analytics, decades of experience in technology and voter contact, and inventive business models for advocacy. The relationships of yesteryear. The technology of tomorrow. The same responsibility to the person across the table. A NAME WITH A HISTORY ### William Andrew Burns WAB takes its name from the grandfather of our founder, Shannon Burns. A telephone-industry leader, volunteer fire company founder, and longtime Republican Geauga County Commissioner, William connected professional innovation with a lifetime of public service. [Read his complete biography](https://wabstrategic.com/william-a-burns/) 02 / ALPHA THE ADVANTAGE ## First in our thinking. Relentless in our standard. Alpha is our commitment to the best: sophisticated strategy, purposeful technology, and exacting execution. Our platforms carry one name because they share one ambition—give clients a decisive advantage. Technology serves the strategy. Experience makes it count. 01 / ORGANIZE ### AlphaAdvocacy Advocacy program development & association building AlphaAdvocacy encompasses WAB’s work developing advocacy programs from their earliest stages. The team’s experience spans decades and includes building several industry associations from concept to functioning organizations—turning an initial idea into a defined mission, an organizational structure, and a program of work. This work begins at the foundation: identifying the shared purpose that brings an industry together, establishing how participants work together, and developing the advocacy programs the association will carry out. Building the association and building its programs are connected responsibilities. The result is an organizational framework that can support successive initiatives, rather than a single project. AlphaAdvocacy brings this organizational experience together with WAB’s work in technology, data, and contact programs. Its scope includes new program development, association formation, and the operating models that support continued advocacy. 02 / UNDERSTAND ### AlphaData Data services, premium modeling & proprietary data management Led by partner Jesse Kamzol, AlphaData turns complex voter, consumer, behavioral, and engagement data into intelligence you can act on. Advanced analytics, predictive modeling, and WAB’s proprietary data management platform help organizations understand their audiences, direct their resources, and measure what works. Kamzol brings more than 15 years of experience building and leading large-scale data operations across political, commercial, and technology organizations. As Chief Data Officer of the Republican National Committee from 2015–2017, he directed national data strategy across more than 300 terabytes of production data and 3.8 petabytes of internal data. His work encompassed voter-data pipelines, predictive modeling, microtargeting, geographic analysis and mapping, turnout analysis, data enhancement, and real-time campaign analytics. Many of the concepts behind AlphaData were forged during the 2016 presidential campaign cycle. Founder Shannon Burns worked as an in-house consultant for Donald J. Trump for President while Kamzol served as the RNC’s Chief Data Officer. Their respective roles connected campaign operations with the national party’s data, targeting, analytics, and technology infrastructure—experience that continues to inform WAB’s approach. Kamzol subsequently brought that expertise into commercial and technology organizations, leading work with petabyte-scale data warehouses, machine-learning systems, and predictive and behavioral models. His experience spans large consumer, media, and political datasets, work supporting more than 25 political and commercial clients, and data-driven strategy and marketing for Fortune 500 companies. AlphaData brings that depth to the full data lifecycle: acquiring and integrating information; resolving identities and managing records; enriching data and building models; developing and deploying audiences; and measuring results to continuously improve the next effort. Every stage serves the same purpose: clearer decisions, more precise outreach, and a stronger foundation for your strategy. Meet the team: [Jesse Kamzol’s biography](https://wabstrategic.com/jesse-kamzol/) · [Shannon Burns’s biography](https://wabstrategic.com/shannon-burns/). 03 / CONNECT ### AlphaText AI-powered messaging, automated surveys & white-label capability AlphaText brings sophisticated AI-powered functionality to peer-to-peer messaging, combining direct conversations and automated surveys in one platform. It gives organizations a way to ask questions, collect responses, and keep the conversation moving—with technology supporting the work behind every message. Speed matters before the first message is sent. AlphaText’s streamlined 10DLC registration process helps teams move efficiently from setup to launch, with registration support for peer-to-peer programs and their carrier requirements. Support for 10DLC, toll-free numbers, and short codes gives organizations flexibility in how they operate their messaging programs. For firms that want the platform to carry their own identity, AlphaText is available as a white-label solution. Partners can offer the technology under their own brand, keeping their name and client relationships at the center of the experience. Advanced capability. An efficient start. A platform that fits the way you do business. 04 / CALL ### AlphaLive Large-scale live calling programs AlphaLive is WAB’s live calling service, drawing on the team’s experience operating programs for Republican candidates and corporate advocacy organizations. Calls are conducted by live callers; AlphaCloud is the separate automated calling platform. The team’s campaign experience includes live calling work during the 2016 Donald J. Trump for President campaign, when founder Shannon Burns worked as a campaign consultant based at Trump Tower. AlphaLive brings that program-management experience into WAB’s current family of contact services, alongside AlphaText, AlphaCloud, AlphaData, and AlphaAdvocacy. Read more: [Shannon Burns’s biography](https://wabstrategic.com/shannon-burns/). Program experience and scope supplied by founder Shannon Burns. 05 / REACH ### AlphaCloud Automated calling Our automated calling platform brings voice into a coordinated voter contact program, giving campaigns and advocacy organizations another way to reach their audience. Product descriptions and firm experience supplied by WAB Strategic. One family. One standard. Alpha is the foundation for every product we build next. 03 / BRAVO THE CLIENT ## Your success. Your business. The only applause that matters comes from across the table. The highest compliment is being trusted with what comes next. Bravo stands for the kind of satisfaction that earns another conversation, another challenge, and a lasting relationship. That is the standard we work to earn with every engagement. Your strategy is an asset. Your competitive advantage belongs to you. We do not turn either into a public case study. We reserve the details of our work—and the credit for it—for the people who entrusted us with it. Our attention stays on your objectives, not on telling the world we helped achieve them. 01 ### Personal accountability Direct relationships. Candid counsel. A clear responsibility to the client. 02 ### Proprietary means yours Your plans, methods, and competitive thinking are treated as client confidences. 03 ### Discretion is part of the service No client roll call. No borrowed spotlight. The work stays focused on you. THE PEOPLE BEHIND WAB EXPERIENCE & JUDGMENT ## Relationships are personal. So is leadership. FOUNDER & CEO ### Shannon Burns [LinkedIn](https://www.linkedin.com/in/shannonmburns)[X](https://x.com/ShannonBurns)[Email](mailto:shannon@wabstrategic.com) An entrepreneur and political strategist connecting technology, voter contact, and trusted relationships. Shannon Burns founded WAB Strategic with a conviction that sophisticated campaigns depend on both technical capability and personal trust. His work brings together political strategy, voter outreach, and new approaches to the business of advocacy. He attended the University of Toledo, where he studied computer science and engineering, and started his first company in 1999. Campaigns & Elections named him a Rising Star in 2009. His experience includes White House advance work, coordinating the planning and logistics behind presidential and vice-presidential visits. Shannon chairs Strongsville GOP and represents Ohio’s 24th Senate District on the Ohio Republican Party State Central Committee. He named WAB for his grandfather, William Andrew Burns, connecting the firm to a family history of technology, community leadership, and service. [Biography & media](https://wabstrategic.com/shannon-burns/) PARTNER / ALPHADATA ### Jesse Kamzol [LinkedIn](https://www.linkedin.com/in/jesse-kamzol-ba750a52)[Email](mailto:jesse@wabstrategic.com) A political data strategist turning complex information into decisions campaigns can use. Jesse Kamzol is a partner at WAB Strategic and leads AlphaData, the firm’s data services, premium modeling, and proprietary data management platform. He served as Chief Data Officer at the Republican National Committee during the 2016 election cycle, leading the expansion and modernization of data operations that supported campaign and field programs. His political data experience spans more than a decade and includes work supporting campaigns and more than 20 recounts. Jesse’s work encompasses voter analytics, predictive modeling, and applications of artificial intelligence and machine learning. He graduated from the University of Michigan with a concentration in economics focused on game theory. [Biography](https://wabstrategic.com/jesse-kamzol/) START A CONVERSATION CONTACT WAB ## Let’s talk. Tell us about your organization and how we can help. [info@wabstrategic.com](mailto:info@wabstrategic.com) Prefer to reach someone directly? [Shannon Burns](mailto:shannon@wabstrategic.com) · [Jesse Kamzol](mailto:jesse@wabstrategic.com) WHISKEY. ALPHA. BRAVO. Trust is the foundation. Advantage is the work. The credit is yours.